_2000px_RGB_pn.png){kind=logo}
TITLE
%20(1).png)
<Author's name> is < current role> at <company>. What author is additionally to current role.
Substantive bio (3rd person or Q&A format). Cover professional background, career journey, years of experience, and what topics they write about.
Areas of expertise. List specific topics the author covers. Tie these to the site's focus areas. NerdWallet does this well - e.g., "Lead Writer | Homebuying, mortgages, homeownership."
Professional credentials and qualifications. Education, certifications, accreditations. For your recruiters who are also Gestalt psychotherapists - list both credentials.
​
Social profiles and contact links. LinkedIn at minimum. Transparency builds trust. Google strongly encourages adding accurate authorship information, such as bylines, where readers might expect it.
High-impact elements
-
External publications and media appearances - link to those.
-
Experience highlights at the top. Verywell Fit opens with 2-3 bullet point highlights backed by external links. Quick proof of credibility before the full bio.
-
Author quote. A personal statement about their professional philosophy - adds authenticity.
-
Author videos. Demonstrates expertise dynamically.
-
Recommended readings. Other articles on the site the author recommends. Creates internal cross-linking.
For Serendi Authors
For our recruiters with dual careers, we have a unique E-E-A-T advantage. Structure should be:
-
Photo + name + dual title (e.g., "Senior Recruiter & Gestalt Psychotherapist")
-
2-3 highlight bullets at top (years in recruitment, therapy credentials, countries worked across)
-
Full bio covering both careers
-
Areas of expertise tied to blog topics
-
LinkedIn + any therapy practice links + external publications
-
Authored articles (automated via SDK)
-
Person JSON-LD with sameAs pointing to all external profiles