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Areas of Expertise
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Talent Acquisition Strategy & Executive Search - designing sourcing and hiring strategies for senior, niche, international, and business-critical roles across multiple markets.
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Strategic Sourcing, Talent Intelligence & Market Mapping - building talent pipelines, target company lists, talent availability insights, competitor mapping, and candidate engagement strategies.
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Recruitment Operations, Delivery Enablement & Process Excellence - improving recruitment workflows, delivery models, stakeholder alignment, process standards, operational governance, and hiring efficiency.
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Recruitment Analytics, KPI Frameworks & Workforce Reporting - developing TA dashboards, KPI models, pipeline visibility, performance insights, capacity views, and data-driven recruitment recommendations.
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HR Technology, AI in Recruitment & Digital TA Transformation - supporting ATS adoption, recruitment automation, AI sourcing tools, HR tech evaluation, process transformation, and technology-enabled TA delivery.
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Media, Journalism & Digital Communication Research - published academic work on journalism, digital media, global communication, social networks, and technology-driven changes in communication practices.
EDUCATION
PhD Candidate in Communication and Media Studies
Faculty of Philosophy, University of Niš
2015 – Present
PhD thesis in progress: Political and Social Discourse in Travel Reports by Grigorije Božović in Belgrade's newspaper Politika
Master's Degree in Journalism
Faculty of Philosophy, University of Niš
2012 – 2015
Certificate – School of Media Literacy - Trainer
MLADI Serbia, Novi Sad
Certificate – Learn to Discern Programme
IREX Serbia & U.S. Embassy in Serbia
Certificate – Introduction to Totalitarianism Studies
LIBEK Belgrade & Friedrich Naumann Foundation
Certificate – American Presidential Elections
Faculty of Political Sciences, University of Belgrade & Centre for Social Dialogue and Regional Initiatives
Certificate – Multimedia School of Journalism
Media and Reform Centre Niš & Faculty of Philosophy, University of Niš
Languages
Serbian (native)
English (fluent)
Talent Acquisition works best when it combines human understanding, business context, and clear, structured thinking.
Professional Background & Career Journey
Maja brings more than 13 years of professional experience across media, academic research, Talent Acquisition, and recruitment delivery. Her career started in journalism and media during and shortly after her studies, while her academic work developed a strong foundation in communication, research, analysis, and understanding how people and societies create meaning. This background gradually shaped her path into HR and Talent Acquisition.
At Serendi, she began as a Talent Researcher and grew through several delivery and leadership roles, including Sourcing Consultant, Team Lead, and TA Delivery Manager. Her current focus is strategic enablement - connecting sourcing strategy, market intelligence, reporting, process improvement, stakeholder alignment, and technology adoption to help recruitment teams and international clients make better, more informed decisions.
Role at Serendi
At Serendi, Maja works at the intersection of recruitment strategy, delivery enablement, market insight, and operational improvement. She focuses on making complex recruitment environments more structured and transparent - from sourcing strategy and stakeholder alignment to KPI frameworks, reporting logic, HR technology adoption, and practical recommendations that help teams deliver better outcomes.
Beyond the Office
Maja’s personal interests reflect the same curiosity that shapes her professional work: people, communication, culture, and the stories behind individual and career choices. Outside of work, she enjoys time with her family, friends, and her dog Hugo, while staying connected to both the HR/Talent Acquisition and journalism/communication communities.
What Drives Maja
Maja is driven by curiosity, energy, and communication - by understanding how people think, what motivates them, and how better conversations can lead to better decisions. She believes that Talent Acquisition works best when it combines human understanding, business context, and clear, structured thinking.
Articles by Maja
External Recognition & Publications
Mass Media and a New Globalized World Communication Order
Kostadinović Maja
The Agency of Perspective Scientific Researches, Belgorod, Russia. ISSN 2413-0869
Book of Proceedings: Modern Trends of Development of Science and Technologies, No 11-8, pages 62–68
Uloga medijskog obrazovanja u kreiranju programa lokalnih televizija
Aracki, Z., Kostadinović M.
Filozofski fakultet, Niš. ISBN 978-86-7379-429-7
Tematski zbornik radova: Društvene nauke u savremenom svetu, str. 563–575
Across media, academic research, Talent Acquisition, and recruitment delivery
13+
years of experience
PhD Candidate in Communication and Media Studies, University of Niš
PhD
ACADEMIC RESEARCHED
Executive search, talent intelligence, HR technology, and data-informed TA delivery
Multi
DOMAIN EXPERT